Your Blog is Your Best Web 2.0 Marketing Tool

« How to Get Your Emails to Go? | Home | How to Make the Most of Your Point2Agent Website on a Tight Budget »

Your Blog is Your Best Web 2.0 Marketing Tool

By Carl Martens | August 1, 2008

Get a Blog

Many people are scared when they hear the word blog. People view blogs as very time consuming and feel that if they don’t have the time to commit to a blog that it will not be productive. This is not true. Not having time to commit to your blog does not mean it won’t be productive, it just won’t be as productive. Unless a client requests otherwise, all websites that my company Zowbie Consulting designs are built on the Wordpress platform. Even my new “professional portolio” CarlHMartens.com is a Wordpress blog. Your blog is your best web 2.0 marketing tool for several reasons:

Search Engine Friendly
Appear Authoritative
Relationship Building
Community Building
Easy Web Publishing Solution

Gone are the days in which you would have to call your webmaster to make a simple change on your site or to create a new page…blogs enable you with the power to do this!

How Much Will a Blog Cost

You can setup a blog for free with Wordpress or Blogger. Basic custom blog designs start at $500. Most blogs will cost between $750-$1,000 and can get as high as about $3,000.

I Have a Blog, What Do I Do Next?

Your blog should be the main entry way into your business. Blogs naturally connect to social media sites like Twitter, Digg, Technorati and many more. These social media sites already get a ton of traffic, your goal is to take some of this traffic and bring them to your site. You do this by creating a profile, being active and contributing to these sites, and by submitting your very best articles. If you do these three things you will get the attention of others and they will frequent your site (so long as what you publish is useful and relevant).

OK, But What Else?

You want to be sure that your blog offers a place for visitors to sign up for email updates. Email lists are the most important marketing tool to any internet business. I suggest using feedburner and iContact. Setup a feedburner account so that people can sign up for updates to your blog, these updates will then be automatically delivered to the person’s inbox. The other most important type of email subsciption is to setup a weekly or monthly newsletter, use iContact for this. The goal of any internet business is to stay in constant contact with visitors so that you are at the forefront of their minds.

Can I Make Money From My Blog?

Absolutely. If money was not a product of a website, no one would have one. A blog will make you more money than a static site. Not only will your blog drive more traffic and create more leads than a static site, it is also very easy to foster relationships with affiliates, sponsors, and other advertisers that are willing to pay or contribute to your blogs overall success. You can also setup Google Adsense on your blog in which you get paid based on how many times a Google Ad is clicked on. The owner of AsktheBuilder.com is reported to have made over $1,000,000 in one year by doing this on his blog. I know of a Realtor that claims to make $30-$80 per day from the ads on his site! Blogs are super profitable when you follow a system.

I Want to Learn More

Here is your chance, fill out the form below and I will contact you for a FREE 30 minute session in which you can “pick my brain”, ask me any questions, setup a plan of attack, or anything else related to blogs and blogging.