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How to Get Your Emails to Go?
By Carl Martens | July 11, 2008
According to National Association of Realtors, 87 % of buyers are using the Internet in their home search. Not only have these buyers changed the way that agents must lead generate to find them, but they’ve also changed the way that agents must communicate with them.
The recent “Internet vs. Traditional Buyers” report released by the California Association of Realtors reveals some striking changes:
- 47% of Internet buyers selected their agents because the agent seemed to be the most responsive to their inquiries
- 24% of these buyers selected an agent simply because the agent was the first to respond to their requests
- 85% of these buyers use email as the primary means of communicating with their agents
- 66% of Internet buyers expect you to respond in four hours or less
Meeting the expectations of these buyers can be difficult for agents who often find themselves out of the office for long periods of time without access to an Internet-ready computer. So how do you keep up with these buyers?
First, use an auto-responder that tells consumers what time of the day you will be replying to emails. The important thing is that you actually reply to them at that time. Second, be sure to check your email at least twice per day, preferably three times (morning, noon, and late afternoon).
But with the ever-growing sophistication of mobile communications, there’s now a third option. If you are continually on the go and want to have email access no matter where you are, consider using an email capable cell phone or PDA. There are numerous models available that allow you to send and receive emails. Check with your local provider for more information.
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