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How to Make the Most of Your Point2Agent Website on a Tight Budget
By Carl Martens | August 1, 2008
If you are just starting off or if you are an agent with years under your belt Point2Agent provides a great service. Perhaps the most powerful of any real estate specific web templates, Point2Agent offers the most user-friendly and robust platform for real estate websites. The real power lies within P2A’s listing module which is easy to load with content and images of your listings and is loaded with many “call to action” features.
That’s my sales pitch on P2A, my company, Zowbie Consulting is a preferred vendor of P2A…if you are signing up for the service please list me as a referral and notify me as well to receive a free 30 minute consultation.
Moving on…
Assuming that you already have a Point2Agent website, what can you do in order to make the most out of it and omptimize your return on investment? There are a few very simple things that you can do that will be light on your wallet.
Add an IDX
I’m surprised at how many Realtors forget this. Having an IDX on your site is the MOST important thing you can do. Visitors will most likely come to your site because they want to search for homes. Give them the ability to do so. Sure, visitors can search through your handshake listings, but it is best to provide them the ability to search the entire MLS. Most IDX’s also have lead capturing capabilities which will provide you with enough information to follow-up with a lead. I suggest using Wolfnet (especially if you are a Keller Williams agent…it is free!) or ListingWare. softRealty is also another great service, however their lead capturing capability is not scheduled for release until later this month.
Personalize Content
Go through EVERY page on your website and change out the “stock” content that the template comes with. Real estate is a competitive industry and having the same content as 40,000+ Georgia real estate agents will not benefit you in any way. Google and other search engines do not like duplicate content…it makes sense…how could a search engine rank a site higher than another if all content is the same? It’d be pretty hard to differentiate right? Search engines are in the business to provide the most relevant content based upon a user’s search…duplicate cotent will not get you at the top of the page.
36 Photos
I don’t understand why people don’t use all 36 photo slots that P2A offers. That is just stupid. Consumers are most interested in seeing the property for sale, if they like the pictures, they might read the description and hopefully they’ll pick up the phone and call you to setup a showing. In addition to using all 36 photos it is also important that you take amazing photos. Three tips for achieving amazing photos: stage the house, use a wide angle lens, use Photoshop. Contact me with questions about how to achieve amazing photos.
Be Relevant
Create pages that are relevant to your target market. Your pages and the content on them should provide information about the community as well as useful information for the clients you intend to attract. P2A templates comes with a standard menu…add to that menu. Pages you should create are: About Us, Communities, Schools, Relocation, Neighborhoods…these are the pages visitors are most interested in (aside from the Search for Homes page). make sure that the information contained on these pages is specific and useful to the reader.
Link Keywords
Identify the keywords throughout your content and hyperlink those between pages, between your various websites, and to others. Enjoy the power of Link Luv!
Customize Layout/Graphics
Although this isn’t directy related to generating more revenue it is important. Successful businesses build brands. Building brand recognition should be part of your marketing plan as well. For as little as $300-$500 you can customize the layout and graphics of your P2A site to not only create brand recognition, but also provide easy navigation throughout your website.
Topics: Point2Agent |
