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Things to Keep in Mind When Creating an E-mail Campaign
By Carl Martens | March 18, 2008
An E-mail newsletter is a great way to keep in touch with your database and great for converting prospects into clients. You can use a newsletter to keep users informed about the market, latest news about your business, new services provided or new features on your website. An E-mail newsletter (if linked correctly) is an excellent way to generate traffic to your website. Below are some key points to keep in mind when creating an E-mail Campaign.
1. Make it easy to sign up. Include sign-up links in your E-mail messages, websites, advertisements, etc. Inform ahead of time how often your newsletter will be delivered and what the benefit to them is.
2. Plan and select a regular interval to deliver the message and stick to it. When determining how often you will send the newsletter take into account how much content and time you have. How will your newsletter be any different than other Realtors’ newsletters? Whatever interval you decide on, stick to it, this way your readers know when to expect it and can look forward to receiving it.
3. Keep it short and to the point. If you plan on featuring more than one article in a newsletter, include summaries of the articles with a hyperlink to a page on your website with the full-length version. An e-mail should NEVER be more than 1-2 pages in length.
4. Use images sparingly. Images can result in your message being flagged as spam or cause the message to take too long to load.
5. Make it easy to unsubscribe. If you don’t do this, you could find yourself with a hefty fine. Be curteous and expedite their request ASAP…they may subscribe again later.
Tip:
Some E-mail programs like Microsoft Outlook don’t download images until the recipient instructs for them to be downloaded. For this reason, test to see how your newsletter appears if the images are disabled.
Provide the E-mail in a text-only format (cellular phones) or have a link to the newsletter hosted online for users who can’t see the graphics.
Topics: E-mail Concepts |
