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10 Ways to Increase Your E-mail Newsletter Opt-ins
By Carl Martens | March 17, 2008
When a new visitor arrives on your site, your goal is for them to remember the site (or your name), contact you, or leave info so you may contact them. A great way to achieve these goals is by enticing them to sign up for your newsletter (something every agent should implement). Here are 10 tips on increasing your E-mail optin-ins.
1. Include a sign-up to your newsletter on EVERYTHING…print advertisements, billboards, listing signs, flyers, sponsored websites, EVERYWHERE! By providing something of value the person will be more inclined to sign-up. Providing a place to search for listings does NOT ensure the person will sign-up when prompted, they can search for homes on numerous sites, but they can only get expert advice from you from your newsletter…so advertise it!
2. Use an icon/button to attract attention where you advertise your newsletter sign-up
3. Include the ability to sign-up on all of your web pages, not just the hompage. Place the sign-up button at the top (above the fold) in the top right or left corner. The majority of traffic on your website will not land on your homepage, so be sure you have the button on all pages.
4. Explain the benefits of joining your mailing list. Write a few sentences stating why they should give you their E-mail address. Do you offer any subscriber-exclusive discounts? Investor best buys? Identifiy your niche, then provide something of value to it. Make sure it is clear what you are offering.
5. Allow your newsletter to be forwarded and include a subscribe button in the newsletter, so that friends who receive the forward can sign-up to receive their own copy.
6. Keep the sign-up form simple, asking only for their E-mail address and possibly their first and last name. Your goal should be to have as many subscribers to your newsletter as possible, not to add as many people to your database…this will occur naturally as recipients of your newsletter contact you directly.
7. Always include a privacy disclaimer stating that you don’t sell, rent, or otherwise share E-mail addresses.
8. Never sell, rent, or otherwise share E-mail addresses…that’s just poor practice.
9. Make the call-to-action clear. Use the words Subscribe, Sign Up Now, Send Me Info, or Sign Me Up. Stay traditional, Get the Feed might mean something to a tech savvy person, but it’ll only confuse a farmer.
10. Provide content people can’t resist. If you make your newsletter appealing, people will want to sign up for it, and most importantly continue receiving it.
Topics: E-mail Concepts |
